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Brief...
Once, and only then, the strategy has been defined, we can begin the design process. This is the Creative Briefing that is designed (no pun intended) to uplift the strategy into something brilliant, eye-catching, compelling and actionable. Design will give wings to all the flutter about what we want to do with your brand, so that your consumer will want nothing else but to enter your world.
Ideate...
At this stage, we read the brief over and over again while throwing ideas into the discussion. Our ideas are sometimes nonsensical, sometimes inspired , sometimes brilliant and well, that’s where we stop! When all the pieces come together, or rather, the idea meets the brief- we’ve just begun our design work into conepting.
Concept...
The concepts: where imagination, enthusiasm, science and innovation are interpreted into something visually compelling. It is the most exciting part of the entire process for you and for us: where we put pen to paper.